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Designing for humans. Solving for businesses. Innovating for the future.

I’m inspired to elevate the way that humans interact with products, services and businesses. I blend together my craft in Product and Experience Design, Communications, Marketing, and Business expertise and deliver compelling and delightful solutions for all.

What I bring to any organization

Seasoned Design Professional

I’ve designed and led design projects for cross-device experiences for a variety of industries, from education to government to financial, with a focus on usefulness and usability, starting from simple sketch drafts to highly-polished prototypes and visualizations.

Leadership and advocacy

From consulting with business teams to collaborating with technical partners, I’ve created additional value and buy-in from various stakeholders by championing design and product as core components of success, and advocating for unified human-centered strategies.

Inquisitive Researcher

Having worked in environments and industries where users are often misunderstood and ignored, I help strategize research efforts and activities that answer the right questions for the right people, helping uncover the right solutions.

Cross-functional leadership

Working across cross-functional teams and different levels of experts, I bring a wealth of knowledge with refining workflows and improving collaboration through Agile frameworks and promoting an open, unified mindset to doing great work and delivering exceptional products.

Work and Highlights

Who I’ve Worked With

TD Canada Trust – 2017 to Present

As a Senior User Experience Designer with TD Canada Trust, I work with developers and business stakeholders to evolve TD’s responsive web design through user-centered design, developing high-level strategies, user research, and championing user-centric design as the heart of digital innovation. My work has resulted in the increased digital performance, acquisition, and user satisfaction across multiple product lines, and have driven high performance improvements and user satisfaction.

MBNA Canada – 2019 to Present

As a division of TD, MBNA Canada offers a wide selection of rewards-based credit cards with the goal of simplified credit usage. I worked with MBNA stakeholders and developers on improving and optimizing experiences within their Mobile App (iOS/Android) and their Secure platform for existing customers, along with redesigning their Bill Pay Insurance experience through high-level prototyping and user testing.

Jackman Reinvents – 2015

As a Marketing & New Business Intern, my internship with one of Toronto’s most innovative creative agencies enabled me to learn and refine my skills in market research, retail trend analysis, customer relations, and growth strategy. I also directly assisted in the short-term and long-term strategy of the Marketing team. From this experience, I developed sharpened Marketing knowledge about trends and tactics utilized by today’s brand leaders, and innovative ways to gain new customer insights.

Patio Interactive – 2014

As a design intern and prototype developer of the application, I conceptualized a mid-fidelity prototype of the game using Adobe Creative Suite (Photoshop, Flash) to simulate several scenarios of customers needing assistance with Cross-Border Banking products. I was in charge of designing the preliminary graphics, creating the user journey and storyboards, and programming the application through Flash. The end product was a working prototype of the game-application which served as the foundation for Patio Interactive’s project.

Anthropomorphic Events of Ontario – 2013 to Present

Anthropomorphic Events of Ontario (AEO) is a registered non-profit organization in Ontario. For the past eight years, I have consulted and acted as the strategist and manager of their communications, helping represent the organization as the public relations officer. I’ve also developed local business relations with venues and local businesses, strengthening partnerships and ensuring the event experience is the top priority. I have honed my skills as a Communications specialist along with public relations and business relations, enabling me to continue helping this community grow and spread its love for animal welfare and celebration.

Want to work together? Let’s see what great things we can make. Contact me

All images and graphics used are property of their respective organizations and copyright holders. They are used solely for illustrative purposes. For credit or takedown requests, please use the Contact form found on this domain.

Portfolio

Take a look at some of the things I’ve helped to create.

TD.com Responsive Website

I’ve helped redesign several high-profile sections of the TD Canada Trust responsive website, from envisioning and research to conceptualizing and prototyping high-level designs with Mobile-responsive and best UX practices. Some of my highlights include:

Featured tools like the RESP Calculator
Redesigning entire product segments such as Personal Investing, New To Canada Banking, and Personal Lending
Enhancing customer support hubs and channels and promoting better SEO, Accessibility, and Inclusivity standards
Designing with Mobile-first, best-in-class, and beautiful experiences in mind

TD New To Canada

Cross Border Banking – Interactive Training App

Working with Patio Interactive during my senior year of undergraduate, I conceptualized a skeleton version of a TD Bank game using Adobe Suite (Photoshop, Flash) in order to simulate several scenarios of customers needing assistance with Cross-Border Banking. I was in charge of designing conceptual artwork and frames, creating the user journey and storyboards, and programming the application through Flash. The end product was a working prototype of the game which served as the foundation for Patio Interactive’s final product for TD.

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Pathfinder – Augmented Reality Mobile App

Pathfinder was done as a proof-of-concept for an augmented-reality mobile app during my senior year of undergraduate. The app’s purpose was to help users find routes based on GPS foot traffic, with data ingested from both external sources (Google) and other users’ information. My process included defining requirements for users, creating journey maps and flows, storyboarding scenarios for ideal use cases, and presenting a project pitch for the application which combined unique experiences (augmented reality) with a practical solution for every day problems.

Pathfinder

UTMPost – Mobile Newsletter App

This app was conceptualized with two classmates during my senior year of undergraduate. The app’s purpose was to help users find digital advertisements regarding University events and material by custom-tailoring ad notifications and genres to the user. Our main tasks included conducting field research and gather user testing information to determine the optimal design for notifying users (Push vs. Pull, Text vs. Graphics), developing low and mid-fidelity sketches and designs, and conducting mock prototype testing with paper prototypes.

Affinity Diagram

LeagueStrat – Integrated Big Data App

This project was developed during my senior year in University with a group of classmates. The application’s purpose was to serve as a tool to help players during their play of the online game “League Of Legends”, and used IBM’s Watson as a corpus to learn about the game’s strategy and details in order to serve its purpose. The concept was then proposed as a business idea to a panel of professionals for its final test, which was received positively for its ability to add high value for little cost.

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Furnal Equinox – Responsive Website

As the former Communications Coordinator for Anthropomorphic Events of Ontario, one of my responsibilities was updating and maintenance the organization’s convention website. I developed early wireframe designs for the navigation and detailed design(s). Additionally I helped develop content focused on combining concise, relevant information with a user-focused writing style and visual branding that fit the organization’s voice and tone. View the current website here